Stores will range from a minimum of 750 sq ft to a maximum of 3500 sq ft. Stores ranging from 750 to 2000 sq ft will serve as Express Centres. The express experience will focus on customer convenience and best selling merchandise. The larger 2000 to 3500 sq ft stores will serve as Experience Centres. The Vibe experience will give customers the opportunity to gain product knowledge, browse new product lines, and shop an extensive range of accessories where permitted by applicable law.
Vibe is targeting all new stores, both through organic and acquisition growth, to satisfy the following criteria:
- 250 minimum in-store customers per day [+50 delivery customers per day]
- 60% of sales driven from branded products
- $75 in-store average spend [$110 delivery average spend]